AXI Software, a provider of software and IT solutions, will now operate under the name Anchr.

The name change of AXI Software is part of a strategy change in which the company wants to distinguish itself as an umbrella organization with a focus on European growth through acquisitions.

Anchr focuses on software and SaaS solutions and aims to acquire multiple companies each year while maintaining the acquired organizations’ own brands and identity.

The name Anchr underlines AXI Software’s long-standing presence in the IT sector. The realignment of the company is based on the establishment of a “House of Companies” in which entrepreneurship is the focus. Within this structure, Anchr offers entrepreneurs the freedom and responsibility to determine their own course with the support of the holding company.

CEO Ron van den Broek: “We must become an ideal breeding ground for entrepreneurship.” By investing more in our products and support, we want to offer the best solutions to today’s challenges.”

Wide range and new brand identity

Anchr today offers seven types of solutions including point of sale software, financial software and custom solutions. The company employs around 350 people and works for clients such as De Bijenkorf, Vandemoortele, Colruyt Group and Umicore. With the name change, the organization is also introducing a new visual identity and website.

With this new name and strategy, Anchr aims to have a stronger presence in the European market while the company focuses on the further development and growth of its current portfolio.