Possibly in a few weeks Windows Intelligence is a name we’re beginning to repeat often. On this occasion, however, we are not talking about a new proposal from Redmond regarding the application of artificial intelligence in its operating system. No, we’re talking about the rebranding, which, while not official at the moment, has been glimpsed at the origin, which makes this information quite credible.

The news is like that Microsoft may be about to rebrand its AI assistantCopilot, on “Windows Intelligence”. This possible rebranding was revealed thanks to code strings found in the latest Windows 11 test builds, raising expectations for an upcoming announcement at the Ignite 2024 event, which will be held from November 18-22 in Chicago in an online format.

The Ignite event is one of the most important scenarios for Microsoftand it usually presents its main technological advances. On this occasion, all indications are that it will focus on its artificial intelligence and cloud tools, with a special focus on the development of Copilot. The name change to “Windows Intelligence” could be aimed at consolidating various AI applications under a single identity, something we’ve already seen with other big tech companies like Apple with “Apple Intelligence”.

According to developers who researched the latest builds Windows 11, name “Windows Intelligence” will appear associated with new features and services that indicate a deeper integration of artificial intelligence into the operating system. This suggests that Microsoft wants to make its AI capabilities accessible and accessible to users. Unification could provide a more consistent experience and simplify the use of AI-based tools.

Hence the rebranding strategy It wouldn’t just be a cosmetic change.. By consolidating its AI offerings, Microsoft is trying to emphasize the role AI plays in Windows development. Since Copilot’s initial launch, the company has been improving its capabilities, and this rebrand aims to be the next step in strengthening its AI presence in its ecosystem.

As Ignite 2024 approaches, The focus is on how Microsoft plans to position this technology in the future. If confirmed, this change could have a significant impact on user perception and how AI is understood in Windows. The competition in this industry is getting more intense and the integration of artificial intelligence is the key to stay ahead. At the moment, yes (and as I hinted at the beginning) there is no official confirmation in this regard, although we have enough reasons to think that this change will happen, with all that implies.

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