It seems like the tablet market has experienced a resurgence in the last few months; This is something that seemed completely unthinkable just a few years ago with the absolute dominance of the iPad. However, thanks to companies such as Samsung and Xiaomi, we see how this product category is returning to its former state. There was an 11% increase in sales in the third quarter of 2024 compared to the same period last year.

This actually happened The tablet industry recorded growth for the third consecutive quartersomething likely influenced by the arrival of the new school year and the purchases it entails. It is likely that this trend will continue to rise in the next quarter, but we will have to wait a little for this.

Apple continues its dominance, but Xiaomi is having a hard time

There is no doubt that Apple remains the clear dominant of a market that has more and more users, but This 36% share is becoming increasingly diversified. Samsung is far away for now, with a share of 18%, but it is getting closer to Apple’s figures, growing by almost 13% compared to the same period in 2023.

But the company that has entered this industry very strongly is Xiaomi and the launch of the latest Xiaomi Pad 6 and even the Redmi Pad family is providing a brutal increase in terms of sales. Asian company registered 58 percent growth compared to the previous yearIt already ranks fifth among the best-selling manufacturers worldwide, with a share of 6.8%.

If the strategy continues in this direction, it is only a matter of time before Lenovo and Huawei, the brands listed above, surpass Xiaomi, but until this happens We’ll have to wait a few more months.. It remains to be seen whether this encourages the company to release more devices aimed at a wider range of users, but the truth is that the news couldn’t be better for them.

Source | Xiaomi Time

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