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Brand When you say this, you might think of the names of different companies, their logos, stylish packaging, or the theme music that plays on television. Although we
Brand When you say this, you might think of the names of different companies, their logos, stylish packaging, or the theme music that plays on television.
Although we think that it is not that old because today it is identified with these elements, the roots of the concept that we call “brand” are actually It’s quite old.
English “brand” The origin of the word brand is actually “brandr”. This comes from an old North Norse language and “burn”, “mark” It means.
The reason for this is that centuries ago people to distinguish the cattle belonging to them They left special symbols on the animals by burning them with hot iron stamps.
Ancient Egypt, Mesopotamia and even ancient Greece When we look at it, there are many examples of branding.
For example, in Mesopotamia in the 5th and 4th centuries BC in sealed and standardized packaging It is known to be used.
In ancient Egypt markings on bricks, stones, bowls and even pyramids It is considered one of the first examples of the brand concept because it shows distinctiveness and difference.
It was used on objects in Mesopotamia. cylindrical sealsThe fact that traders hang signs in their stores indicating their area of activity also points to the deep-rooted history of the brand concept.
For example, the oldest legal provision regarding trademarks in England is this King II The law was passed in 1266 during the reign of Henry It is stated that.
According to the provisions of this law, each baker has his own label on the breads he produces. Must have brand Distinctiveness was once again aimed at.
In short, its roots as old as human history Although the concept of brand has undergone many major changes and developments over time, it has still not strayed from its essence.
a kind of humanity “leaving a trace” and “differentiation” The brand concept that emerges from this impulse seems determined to remain with us well into the distant future, as it has developed and achieved today.
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Alice Smith is a seasoned journalist and writer for Div Bracket. She has a keen sense of what’s important and is always on top of the latest trends. Alice provides in-depth coverage of the most talked-about news stories, delivering insightful and thought-provoking articles that keep her readers informed and engaged.
