Googling In 2009, he dreamed of creating a world where functions such as email, group chat, document editing and collaboration were gathered on one platform.

Google Wave With this platform it named, it wanted to offer an integrated experience that no other platform had offered before and created great excitement.

But why did this platform, which was presented as the communication tool of the future, quickly end up on the dusty shelves?

Actually, Google Wave’s problem is It was too good.

Instead of solving the complexity of email, Google is giving it a whole new, more advanced approach. complex elements added and this forced the users.

Wave included as many features as most user platforms How should you use it? He had trouble understanding.

User interface was complicated And it was just as difficult to learn.

That’s why people making daily workflows even more complicated They found it difficult to integrate this tool into their lives.

Additionally, Google’s inability to determine the target audience created confusion about who Wave was intended for.

Another major issue is that Google Wave actually What need are you solving? That’s because it wasn’t clear.

Google failed to clearly communicate Wave’s value, and the initial excitement it generated quickly dissipated. It was a big disappointment.

In summary, although Google Wave is a very visionary and good idea, its complexity is high and because it is not possible to reach the right target group failed.

Today Slack, Microsoft Teams etc. The conveniences of the tools perhaps prove how successful a more understandable and user-friendly version of Google Wave can be…

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