The logo of Domino’s, one of the giants of the pizza industry It has become iconic. So much so that if someone asked us to sign, we would probably sign without even looking.

The meaning of this logo engraved in our memory does not include just one domino. Dating back to the founding years of the brand There is a background.

It all started in the sixties.

In 1960, brothers James and Tom Monaghan took over a pizzeria called “DomiNick’s” in Michigan, USA. Just a few years later, one of the brothers, Tom, He took all the reins by purchasing James’ share.

In 1965, faced with naming rights problems, Tom decided to name DomiNick’s. Renamed Domino’s and “Domino’s Pizza Inc.” He continued in the pizzeria industry under his name.

The logo was designed in the same year.

Tom appropriately used an image of dominoes in the name Domino’s. dots on the stone, company branches It represented. In other words, Domino’s, which today has thousands of locations, had only three locations in those years.

Initially, the intention was to add one extra dot to the logo for each new location. Either Tom didn’t expect things to escalate as they did, or he acted in a truly irrational manner because Domino’s soon many branches had opened.

Although changes have been made to the logo over time, the original form has largely been retained.

Domino’s in the 1970s and 1980s reaches a large audience and of course new dots could not be added to the logo per branch. Instead, the logo was kept with minor changes, such as brightening the colors and changing the font.

The iconic Domino’s logo consists of two squares in red and blue. A simple domino icon. The logo is not only catchy, but also embodies the origins of the brand.

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