Microsoft is preparing a name change that will spell the death of Copilot+ and the birth of Windows Intelligence. This information is official because it comes from a leak that happened through data from a support page that Microsoft itself creates.

Windows Intelligence is no different from what Microsoft Copilot+ is today, It’s just a name change. With this name change, Microsoft is implementing a new marketing strategy with which it wants to reach a larger number of users and in which it wants to literally include the word “intelligence” associated with Windows.

On a marketing level, this is a much more successful proposition than Copilot+, as it allows a direct connection between Windows and its AI features. Your announcement could be very closebecause as I told you at the beginning of the article, Microsoft is preparing a special configuration page for Windows Intelligence features.

I personally think so successful move. For the general public, Windows Intelligence makes a lot more sense than Copilot+ in terms of Windows 11 AI features, and it will also be easier to match it as a rival to Apple Intelligence on a commercial level.

Image: Windows latest.

We can see in the picture How the configuration page will be distributed Windows Intelligence in Windows 11, although this name does not appear officially yet and we can read “Generative AI” instead. The first option manages access to generative AI from the device, and the second is to allow apps to use said AI.

We can also find other important options, such as View recent activity and privacy resources. All this will give the user more transparency and control over the use of artificial intelligence in Windows 11, which could help Microsoft complete the introduction of very interesting, but also very controversial features such as Memories.

We still do not know when the name change will be implemented and when the new configuration page will be integrated, but given the data we are in, it is very likely that Microsoft will decide. wait until 2025. The Redmond giant is also working on new features that will expand the set of AI features available in Windows 11, and these will arrive in future updates.

AI generated cover image.