McDonald’s The fact that ice cream machines are constantly broken has long been talked about around the world, both with derision and criticism.

A customer will be very reactive to this situation, Branches with broken ice machines He developed a website called McBroken that shows the location!

That’s when McDonald’s rival Wendy’s came up with a brilliant idea to turn its rival’s mistake into an opportunity!

Wendy is with the customer who built the site cooperated.

Under this partnership, McDonald’s branches will be provided with on-site crushed ice machines nearest Wendy’s locations was also added.

This way, customers who have an ice cream crisis and leave McDonald’s disappointed do not have to look for a branch with a working vending machine, but can shop directly. On the way to Wendy’s locations meant.

Near the relevant branch If there is no Wendy’s branch Wendys had another solution that was pretty clever!

In front of the McDonald’s branch “The icy solution” placed an ice cream cart with the words “and showed his determination to continue this campaign under any circumstances”

Wendy’s, who are also backing this up with a campaign offering their own ice cream for $1, have managed to exploit their rival’s shortage with quick wit!

This campaign is actually aimed at strengthening Wendy’s position in the industry and helping customers He is fed up with McDonald’s poor service. It is based on making the world aware.

With this campaign, executed with both a smart and humorous approach, Wendy’s aims to both attract consumer attention and build a relationship with McDonald’s. start a sweet competition It looks like he succeeded.

Plus, there’s this sweet competition between brands attracts a lot of attention on social media This shows how successful the campaign was.

Our other content that may interest you.