A leading branddue to declining sales development of foldable phones paused. Although the foldable phone market is seen as the future of mobile technology, it has been experiencing difficulties recently.

According to leak sources a major smartphone brand has temporarily halted the development of large-screen foldable phones. However, the identity of the brand has not yet been revealed.

Brands are changing their strategies

foldable phone market Although it initially created excitement, it still remains a niche segment. While profitability in this area remains largely limited to established players such as Huawei and Samsung, other manufacturers, including the unnamed brand, continue to explore the viability of the form factor. For example, Xiaomi’s Mix Flip model has achieved strong sales figures and is expected to exceed 460,000 units by the end of the year. However, the Mix Fold 4 model struggles to reach 100,000.

OPPO, another Chinese brand, is the most latest folding models Delayed the launch of Find N5 by a year. It is unclear whether the devices will come onto the market in 2025. Transsion, a major player in foreign markets, also appears to have shifted towards foldable phones. There are reports that the brand has stopped developing foldable phones after the Tecno Phantom V Fold 2/Flip 2 and Infinix Zero Flip models. According to IDC’s latest report, shipments reached 2.23 million units in the third quarter of 2024, up just 13.6% year over year.