The European Union says Apple’s geo-blocking measures fall within EU borders consumer protection rules felt that this could be violated. The EU accuses the Cupertino tech giant of illegal discrimination against its EU customers.

Although a press release was issued on the matter on Tuesday, it came to light through a joint investigation by the European Commission and the Consumer Protection Cooperative. Apple in the investigation App Store, iTunes Store, Arcade, Books, Podcasts and Apple Music It revealed “some potentially prohibited geo-blocking practices” it had applied to its services. Questions asked included issues such as limiting users to payment methods offered by the country where their Apple account is registered, preventing downloads of applications offered in other EU/EEA countries, and having region-specific , restrictive interfaces.

CPC Network issued a statement

CPC Networkin the press release “In the application version of these services consumers only for the country where they registered their account “They gain access to the prepared interface and face significant difficulties when trying to change it, which violates EU anti-geo-blocking rules.” The expression was used. EU regulations companies, based on their nationality or the country in which they live It prohibits the separation of customers.

Member of the European Commission on this subject Margaretha Vestager, “We are stepping up the fight against geo-blocking. No company, large or small, should unfairly discriminate against customers based on nationality, place of residence or place of business.he said.

To solve these problems, Apple within a month If he does not make a commitment, he risks sanctions. As a result of this sanction, the company could face fines of up to 4% of its global annual turnover.