Artificial intelligence and its theoretical ability to replace humans in some tasks continues to cause controversy, and of course it has made its way into our favorite medium of digital entertainment. Strauss Zelnick, CEO of Take-Two and as such one of the most important managers in the sector on the planet for the franchises it distributes, entered the issue of artificial intelligence in video games.

Almost ten years ago, we asked ourselves a question that was floating around the tech media at the time: What will people do when robots do all the work? The robotics industry has made rapid progress in automating human tasks in many areas, and experts have asked their colleagues to weigh in the social consequences that all this will entail. The explosion of AI technologies has accelerated this phenomenon.

AI in video games, to what extent?

Zelnick believes that the AI ​​revolution will not significantly affect the game industry from a work or creative point of view. Although apps like ChatGPT have shown they can write functional game code, the exec they don’t believe that AI can significantly improve game design or exponentially streamline the development process.

“I’d like to say that [la IA] “Things will be cheaper, faster, better or easier to do.”Zelnick explained to CNBC in an interview with Squawk Box. “I don’t think so.he added.

Zelnick reminded that game studies has been in the field of AI forever, much longer than the current LLM craze, and that’s not going to change. However, when it comes to AI taking over coding tasks and other aspects of game design, They just don’t believe it will happen..

“The interactive entertainment business has always been associated with AI. Let me remind you that AI stands for artificial intelligence, which is an oxymoron.”he explained. “There is no such thing. It’s just a description of the digital toolkit ».

Executive, think of the CEO of a distributor who has studies such as 2K Games or Rockstar Games with the Grand Theft Auto franchise At the forefront, he believes that AI in games will not be different from current tools such as graphics engines such as Unreal Engine. It will be just another software package that developers can use to help them in their work.

“All of our tools help us to be more efficient… that means they become commodities. Everyone will have access to the same tools. But it does mean that our creative people will be able to do less mundane tasks and focus their attention on truly creative tasks. Machines can’t make creative decisions for you«.

Zelnick ends the interview by assuring that AI alone will not make any company more successful than another because everyone will have access to the same tools. It will continue to be the people who come up with the creative ideas that determine the game’s success. Amen…