What’s happening

The situation is currently as uncertain as possible. The company itself says it hasn’t changed anything, so Subscribers still shouldn’t see ads. But in one of the cases, the author of the post shares an email from the YouTube support service, in which he is informed that “sometimes ads may appear for certain partnerships or offers with a limited validity period,” 24 Channel quotes 9to5Google.

Saw an ad for NFL Sunday Ticket on YouTube TV. However, it is quite possible that this is not advertising in the traditional sense. The fact is that YouTube is an official partner of the National Football League, which has the rights to broadcast sports matches. For this reason the platform may display its own advertisement or a new section of the site in hopes of attracting viewersnot a banner from a third-party client.

The support representative gave a very mixed response to the complaint. He said this “could be due to a variety of reasons, such as your location, browsing history, or a particular marketing campaign.”

But if in this case everything can be quite obvious, in others everything becomes even more mysterious. Many of the messages mentioned by the source mention the following: Ads before the video and while watching the video. Users also see ads in the main feed.

A specific example recently emerged in Germany. In particular, Google tested the Premium Lite tariff plan in Germany, which provides a cheaper price but has a small amount of advertising. Considering that the author complained, it can be assumed that he subscribed to full Premium. But he doesn’t say anything about it; Therefore, his change of plan could either be a random mistake on Google’s part or his own misunderstanding of the Premium Lite terms.

Google says it’s unclear what exactly is happening without more information, but confirms that YouTube Premium subscribers shouldn’t be shown ads before or in the middle of the video. The company asks the user to contact the support team if they see an ad with a connected subscription. Since he apparently cannot find any fault, he will handle each case individually.