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Even twice the competition cannot intimidate Samsung, which rules the foldable smartphone industry with a heavy hand.

  • November 14, 2024
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Although things have become much more difficult and competitive for Samsung in the mobile phone industry in recent months, foldable smartphones The South Korean can continue to boast

Even twice the competition cannot intimidate Samsung, which rules the foldable smartphone industry with a heavy hand.

Although things have become much more difficult and competitive for Samsung in the mobile phone industry in recent months, foldable smartphones The South Korean can continue to boast about the interest in the launch of Huawei’s three-tier product and better and more diverse offerings from other Chinese brands.

While the first half of the year was a little more difficult due to the Chinese models taking over the throne, the second half of the year Starting in July, Samsung once again heavily dominated sales in the industry.

It was thanks to the new launch Galaxy Z Fol6 and Z Flip6and then only part of the Asian market upon arrival Galaxy Z Fold Special EditionThis caused a real sensation.

Samsung rules the folding market with a heavy hand

Chart

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According to an IDC study, the growth experienced by the foldable market in 2024 was 22% higher than expected for the entire smartphone market in general (5.8%), or the same 3 times higher.

However, in the third quarter, most of the cake went to Samsung. The sales rate of foldable products increased from 14.8% in the second quarter to 51.2% in the third quarter. Although Huawei Mate Xiaomi, Honor and Motorola also have good arguments to claim a part of the market, for now they have to share the remaining 48.8% of sales with Huawei.

all this This shows the good health that folding models currently enjoy. in general but especially those from Samsung, which already has a good experience with this sixth generation. Moreover, the growing interest of users is obvious, who can see something more practical in such terminals and, above all, newer ideas in the face of a stagnant market for more “traditional” smartphones.

We will have to pay attention to the development of sales of such mobile phones, because if Huawei’s tripling at the moment has aroused such interest in a segment clearly dominated by Samsung, by now it is rumored that it is time for their launch. Two-layer mobile phone from Korea, the difference in sales could be much larger.

Pictures | Samsung, IDC

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