What is Amazon Haul?

If you’ve listened to a lot of advice online literally begging users to stop using Chinese marketplaces Temu and Shein but still want to buy cheap products, then Haul may be your best option today. The main rule of the new store is this: each item costs no more than $20reports Channel 24, citing The Verge.

Service so far only available in the USA Via the Amazon app or mobile site. It offers a wide range of products from fashion, home, electronics, sports, cosmetics and other industries.

You will definitely not be confused after opening the application because Haul is similar to Temu in many ways – same homepage, same design of the “Categories” page, similar product pages, etc.

They did not forget about the obligatory interface element for cheap goods stores in China – “incredibly low price”, “promotion”, “get a bonus”, etc. Annoying banners with text.

• Amazon states that most items will be $10 or less and some deals will be $1.
• Shoppers are encouraged to create their carts by offering a 5% discount on orders over $50 and a 10% discount on orders over $75.
• Delivery costs $3.99. However, on orders over $25, everything will be delivered for free.
• Delivery is expected to take one to two weeks, and Amazon says it will be available to customers if they’re “shopping for super low prices.”

It’s unclear how tightly the company plans to control the quality of the products, but it has promised that the products will be tested for “safety, authenticity and compliance with current regulations.” The Temu store has been criticized for selling fake and low-quality products. Additionally, toxic ingredients have been found, for example, in children’s products. Research has shown that there were also terrible working conditions and the use of slave labor in the Chinese market. Finally, many users accuse Temu of fraud because after purchasing something from there, their card information falls into the hands of fraudsters and money begins to be withdrawn from their accounts. Therefore, using Haul will be more ethical and safer in every respect.

The timing of Haul’s global launch is currently unknown.

The network already has something to scold Haul about

Speaking of the retail business sector, the Modern Retail platform reviewed many products on Haul and published an article stating that the main claim of the new service is the heavy use of artificial intelligence to process product photos.

And the point is not the presence of artificial intelligence, but the fact that the products look completely unrealistic:

• For example, in one case, a woman has a smartphone stand on the table in front of her, but its dimensions are comparable to the model’s entire forearm, as if it were a stand for a large tablet and not a phone. .
• Another ad for neoprene winter gloves shows a man fishing on a pier. However, instead of a fish, he pulls a huge human-sized glove out of the water.
• Another ad for a silicone baking brush shows a person clumsily holding the brush while applying jam onto a piece of bread; This is a very strange use for the product.
• These fantastic images, as well as many more, are completely against Amazon’s strict rules. For example, some phone cases feature iPhones with the Apple logo, which often results in the ad being removed or even permanently banned from trading on the platform.

Ad samples on Haul / Collage 24 Channel/Modern Retail Screenshots

Modern Retail reached out to Amazon and provided screenshots of the images. The company said it was investigating the cases and would take necessary action.