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Samsung in Korea before it grew into the tech giant it is today It was in a completely different industry. “From where to where!” Another brand story you
Samsung in Korea before it grew into the tech giant it is today It was in a completely different industry.
“From where to where!” Another brand story you can tell.
Samsung was founded in 1938 by Lee Byung-chul in Daegu, South Korea It was a small food company. In addition to the product we can call noodles dried fish, flour and continued to serve by adding vegetables to the range.
Lee Byung-chul named his company “Samsung”, which is Korean “three stars” It means. 3 stars; It represented the goal of becoming a big, strong and eternal brand.
Establishing such a vision was a very bold move at the time, as Samsung had actually made a name for itself selling noodles, which it operated as a neighborhood market. The goal is from food to textiles, His goal was to enter many industries, from shipbuilding to insurance.
In the fifties Due to the impact of the Korean War The country was in economic trouble, and this caused Lee to think bigger. Lee Byung-chul, who wanted to expand his business activities during the recovery period in the country, decided to gradually move Samsung into other sectors.
first steps textiles, sugar and other basic needs products happened on it. Then he bought a bank, an insurance company, an oil refinery and a store. He developed and strengthened Samsung in several areas by seizing the opportunities presented by Korea’s growing industry.
Inspired by Japan, Lee Byung-chul and his team wanted to develop the technology and play an innovative role across the country. Like this Samsung electronics was founded. They introduced the first television in 1969 and produced semiconductors and other electronic products in the 1970s-80s.
After Lee’s death, his son took over the company’s electronics division phone, tablet He managed to break into the business and become one of the top retailers.
After proving itself in the field of technology and electronics, Samsung began to expand into the global market. Firstly in the field of electronic products take advantage of price advantages With a view to growth, Samsung quickly entered major markets such as Japan and America.
At that time “cheap but quality” Trying to maintain its perception, the company had become a globally recognized brand by the late 1990s.
Making a giant leap forward, especially in mobile phones, was one of the key steps that changed Samsung’s fortunes. Late 1990s and early 2000s In the rapidly developing mobile technology industry Samsung has made a name for itself with its innovative and stylish designs. It quickly became competitive with technology giants such as Apple.
Lee Byung-chul has contributed to this incredible rise of the company “great, powerful and eternal” It can be said that there is a vision to become a brand. Samsung has become not just a brand, but a symbol that contributes to Korea’s economic development.
brand from medicine to space, You see it in many sectors, from the automotive sector to construction.
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Source: Web Tekno
Alice Smith is a seasoned journalist and writer for Div Bracket. She has a keen sense of what’s important and is always on top of the latest trends. Alice provides in-depth coverage of the most talked-about news stories, delivering insightful and thought-provoking articles that keep her readers informed and engaged.
