In October 2024 McDonald’ssent notifications that appeared to be the result of an error to people using the application.

“McRib_Test.notification_16.10.24 [TEST]” Users who got the strange notification thought it was an error, but there was actually much more to it.

Of course, social media soon started stirring up the issue.

Many people think that McDonalds really is Accidental or intentional? He wondered who had sent this message.

The possibility of this situation occurring accidentally Those who think they are low The number was also quite high.

On top of this, in social media channels and outdoor advertisements. Similar errors began to attract the attention of consumers.

In other words, the brand’s “mistake” was not limited to just the notification; It was also supported through other channels.

There were also those who claimed that this was actually a marketing tactic, and they were right.

By doing this, McDonald’s is actually using food items that have long been off the menu. Creating a mystery about the McRib he meant it.

So the truth is, all these mistakes A strategy specifically planned for the McRib’s comeback was created in the context of

This extraordinary campaign, designed to create excitement among consumers, further strengthens the return of the McRib. intended to be striking and was a great success, especially in England.

In short, with these promotions McDonald’s has… “wrongly” We can say that he has proven that he knows very well how to excite his customers, even if he is.

Our other content that may interest you: