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The journey of Paolo Barilla, one of the pioneers of the world famous pasta brand “Barilla”, from F1 circuits to pasta shelves

  • November 18, 2024
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One of the pioneers of the brand Paolo Barillawas actually at a career point quite far removed from pasta making. His passion is not about foodIt was for

The journey of Paolo Barilla, one of the pioneers of the world famous pasta brand “Barilla”, from F1 circuits to pasta shelves

One of the pioneers of the brand Paolo Barillawas actually at a career point quite far removed from pasta making.

His passion is not about foodIt was for F1 racing…So what happened next?

Paolo Barilla made his name known through motorsport.

paolo barilla

His story is shaped by an interesting journey born from the combination of passion for speed and family heritage, fueled by both races on the track and successes in the kitchen. On one side at Le Mans victory, his short but remarkable career in Formula 1, and on the other hand, the world-conquering greatness of Barilla pasta…

Paolo Barilla When his journey into motorsports began in the late 1970s, no one predicted that he would not only become a racer, but would one day become a world-famous businessman. Barilla, who entered the sport at a young age, quickly progressed in racing series such as Formula Fiat Abarth and then Formula 3.

Barilla’s real breakthrough in motorsport came in 1985.

paolo barilla

24 hours of Le Mansthe pinnacle of motorsports, is an arena where racers pursue their most prestigious achievements. West German drivers Klaus Ludwig and Louis Krages and Paolo Barilla, who joined the Joest Racing team with a Porsche 956B, left their mark on the race.

Barilla took the checkered flag with a three lap lead. at Le Mans victory and established himself as one of the biggest names in endurance racing. This victory was a turning point that led him to greater success.

One of the most notable turning points in Paolo Barilla’s career was his move to Formula 1.

paolo barilla

He started as a test driver for the Minardi F1 team. BarillaHe was given the opportunity to participate in the Japanese Grand Prix that year, replacing the injured Pierluigi Martini. Unfortunately, he had to leave the race after 25 laps due to a clutch failure.

This performance caught the attention of Minardi and would make him part of the team for the 1990 season. However, as predicted Barilla’s F1 career It didn’t take long. Barilla’s focus immediately turned to his family’s pasta empire.

Barilla, who served as CEO between 1999 and 2000, became vice president of the company. Barilla Group As a leader, he has initiated many projects explaining the cultural importance of pasta around the world and has undertaken many sustainability initiatives.

Today Barillahas become a global brand that employs more than 8,000 people and generates an annual turnover of 3.7 billion euros.

Sources: F1 Blast, F1 Drivers

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