Social network Bluesky, a rival to ExTwitter, added 700,000 new users in the week after the US presidential election. And the total number of donors increased to 15 million. Mostly American users are abandoning X in droves and looking for new, better platforms.
This is already the second mass migration from X. The first occurred in 2022, when Twitter was acquired by businessman Elon Musk and the social network renamed itself X. Musk’s plans were to create a “super app”. But more than two years later, X has become a place where fakes spread with the help of artificial intelligence.
24 Channels He collected information about mass migration from X and writes about what the alternatives are to Twitter.
Bluesky’s explosive growth
Text messaging social network Bluesky surpassed 15 million users on November 13, driven by a surge in registrations following the US presidential election. Another reason why users are looking for a platform that does not belong to Elon Musk is that “swifts”, fans of singer Taylor Swift, have to look for a new social network where they will not be bullied. That’s because Trump has made it clear he hates Swift and Musk has invested more than $100 million to support the Republican candidate.
As of November 15, that figure has risen to 16.5 million, according to the statistics tracking site created by developer Bluesky Jaz using the Bluesky API.
The social network, which runs on the decentralized AT protocol, gained nearly one million new users in a week. Bluesky COO Rose Wang told The Verge that the majority of new users coming to the platform are from the United States. The Bluesky app is currently #1 in the App Store, followed by Threads, ChatGPT and the Google app.
Meta’s Threads, another counterpart to Twitter, still ranks ahead of Bluesky, with the social network recently hitting 275 million monthly users and growing by one million every day. However, Bluesky offers a completely different user experience: Threads uses Meta’s shared like algorithms, while Bluesky offers custom algorithms in addition to recommendations. Additionally, no ads are shown on either service.
New features that Bluesky recently introduced include video sharing, pinned posts, and custom fonts. There are also “anti-toxic” functions that allow you to remove quotes from other users from your posts.
How does Bluesky work and who created it?
Bluesky, X is a social network with similar functionality to Facebook and Instagram. Users can create profiles, follow other accounts, like, reshare and send private messages. Bluesky offers the ability to choose different publications based on interests: you can view posts from subscribed accounts or choose topics such as science, gardening or “cat photos”.
Bluesky began as a project in 2019, when Twitter CEO Jack Dorsey announced his intention to create a standalone protocol for the social network. The idea was to make social networks more competitive and give users more freedom, unlike centralized platforms.
This project turned into Bluesky company in 2021. Twitter stopped funding Bluesky after Elon Musk acquired the company in 2022, but Bluesky managed to raise $15 million in investment in October.
Dorsey left Bluesky’s board last year. He recently criticized the company for turning into a more traditional business instead of building a truly decentralized protocol.
Bluesky is repeating all the mistakes we made as a company,
Dorsey said in May 2024.
What does a “decentralized” network mean?
Bluesky is based on AT Protocol, an open technology that can be used to create your own social networks. This means that Bluesky users can interact with users of other networks built on the same protocol. For example, you can switch to another network and preserve your subscriptions, shipments and data.
Today more than 100 applications have been created on the basis of the EC Protocol. Dorsey initially hoped that Twitter would also join the protocol, but these plans were canceled after Musk’s purchase.
Initially, registration on Bluesky was possible only by invitation. This was explained not by exclusivity, but by the desire to avoid technical problems. Currently the network is open to everyone.
Will Bluesky be the new Twitter? According to Musk, it is too early to say that there has been an increase in effectiveness because the platform is much smaller than the X. Other competitors have also emerged, such as Meta’s Threads, which already has 275 million users and may soon start showing ads. Other social networks, such as Mastodon, also had short-term popularity, but quickly lost them. Currently, Bluesky is gaining popularity, but it is not yet known whether it can maintain this.
What’s wrong with Threads?
Recently, Meta’s Threads social network has become an incubator for conspiracy theories about election fraud; According to UserMag, these theories are spread by users with liberal views. They cast doubt on vote counts in key states, accuse Joe Biden of conspiring to deliberately defeat Democrats to ultimately imperil Donald Trump, and allege Russia interfered with election technology.
One of the most widespread conspiracies involved Elon Musk: he was allegedly accused of hacking election systems through his company Starlink. The proliferation of such theories on Threads demonstrates how Meta’s refusal to prioritize journalistic content creates a vacuum for misinformation. This shows that in today’s information chaos, even liberals cannot distinguish fact from fiction.
Mike Rothschild, author of the book about QAnon, America’s largest conspiracy network, says:
Conspiracy theories always arise when people do not want to accept the truth. They look for explanations that justify their belief in a political leader.
According to The Atlantic analyst Charlie Wartzel, today’s “post-truth” Internet is turning into a place where you can “choose your reality,” where people ignore real problems like natural disasters or political crises in favor of alternative versions of events.
The rise of conspiracy theories among liberals has even been dubbed BluAnon, by analogy with the far-right QAnon network. Conspiracy theories about Threads are gaining popularity as both political parties increasingly resort to alternative versions of reality, according to the study.
The general denial of the truth not only undermines trust in journalists, it also undermines the foundations of democracy; because without trust in verified facts, society becomes vulnerable to authoritarianism and propaganda.
How did the mass exodus from Twitter occur in 2022?
After Twitter was purchased by Elon Musk for 44 billion dollars in 2022, users began to massively seek alternatives to the social network. From the moment the deal was closed, the social network fell into chaos: Musk actively supports the spread of conspiracy theories, the number of anti-Semitic statements on the platform is rapidly increasing, and paid verification of accounts has appeared. By 2024, the social network had not survived the radical changes following the takeover.
According to Dewey Square Group, as Business Insider writes, the main driver of the exodus from Twitter in 2022 is Mastodon, a social network that has become a haven for approximately 1.5 million new users every month.
Created in 2016 by German developer Yevgeny Rochko, Mastodon positions itself as a “social network that doesn’t sell.” The platform is decentralized and open, meaning there is no single server or company managing it.
By 2024, Mastodon’s popularity had been overtaken by more mainstream products like Meta’s Threads or a more professional approach like Bluesky, created by the former Twitter team. X’s further fate is unclear – US President-elect Donald Trump runs his own social network Truth Social, and X himself is still drowning in streams of disinformation and AI-generated content.