Xiaomi has a short but busy history. Today is the brand’s birthday 12 years. It is the youngest company to enter the Fortune 500 and now it wants to be the number one brand in the world.

To be number one in the world

As Xiaomi Spain Product Manager Fabio Arena told us more than a month ago, “Xiaomi’s history is worth investigating“And the truth is, considering they are already competing with such big brands and have been in the industry for many years in products that go beyond mobile phones like Samsung.

Now Lei Jun, CEO and One of the twelve founders of Xiaomi published the following letter:

Today is April 6, Xiaomi’s birthday.

Lei Jun, founder of Xiaomi and chairman and CEO of Xiaomi Group, wrote that after twelve years today, 13 people started a business in a small office in Zhongguancun. After all these years of struggle, it has finally become the youngest Fortune 500 company in history.

Lei Jun said that today is also the company festival. I still remember when the first festival was held 10 years ago, we had a party with Mi Fans. At that time, the place was very small and could only hold a few hundred of them.

This year, Mi Fan Festival enters its eleventh year. There are already tens of millions of loyal Xiaomi friends, which shows that Xiaomi has grown a lot. It has built a huge and rich smart ecosystem and is doing its best to become the world’s No. 1 in the mobile phone industry.

Xiaomi has officially compared itself to Apple in terms of the product and experience it has learned from Apple and will surpass Apple in the future.

Xiaomi Group has created a high-level strategy working group. Not only to achieve the world’s first mobile phone sales in three years, but also to unshakably promote the high-end. at the same time, fully compare the product and experience with iPhone, and win the domestic high-end market share within three years.

According to Xiaomi’s financial report, in 2021 Xiaomi’s global shipment of high-end smartphones priced at 300 EUR or more in mainland China and abroad will exceed 24 million units. It will double since 2020.

Xiaomi said that Xiaomi’s competitiveness in the high-end market has increased once again and it is worth looking into the future.

It should be noted that Xiaomi, unlike other companies, apple admirerIn fact, if you look closely, they always want to look like them, as the Cupertino company has their entire ecosystem of experience working together.

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