The year 2024 is not over yet and therefore we cannot say that it is currently the best path for Xiaomi since its birth, but the truth is that according to the data we have learned, it is very close to being so. today from part of the company. And like every quarter, the company released economic results; in this situation, Corresponds to the 3rd quarter of 2024and for them the news is simply amazing.

Xiaomi’s total revenue It reached 92.5 billion yuan, an increase of 30.5% compared to the third quarter of 2023approximately 12,091 million euros at the exchange rate. These figures are undoubtedly responsible for the tremendous success still enjoyed by Xiaomi SU7, which reached its goal of 100,000 units before the end of 2024 and now has a new estimate of 130,000 units, that is, almost zero.

Despite the hangover of Xiaomi SU7, the Ultra version is already showing ways to achieve another success

It may seem like a small fact, but the truth is that the brand image that marketing its own electric car has brought to Xiaomi has shattered all predictions. Today This category made a profit of approximately 9.7 billion yuan, approximately 1.2 billion euros at the exchange rateHowever, we should not ignore that many other categories also benefit from this.

Without going any further, the three main business areas of the Xiaomi group (smartphones, IoT products and internet services) earned approx. 47.5 billion yuan, 26.1 billion yuan and 8.5 billion yuan respectivelyand all this is motivated by a greater international presence thanks to SU7, which (among other things) brings great joy to the brand.

On the other hand, we would also like to highlight some data provided by Lei Jun, CEO and founder of Xiaomi, through his X account: we find them particularly interesting Taken directly from a report with a tremendous amount of detail:

• Xiaomi’s new goal with SU7 is to sell 130,000 units by the end of 2024
• The new Xiaomi SU7 Ultra recorded a total of 3,680 pre-orders in the first 10 minutes of its sale
• Xiaomi SU7 Ultra will be officially launched in China next March 2025
• Xiaomi increased its R&D investment by 19.9% ​​on an annual basis this quarter, with 41,000 patents and 20,436 new employees
• Xiaomi’s global smartphone shipments totaled 43.1 million units, up 3.1% year on year
• The new Xiaomi 15 family reached one million sales in China much faster than previous generations

Source | Lei Jun X on Xiaomi

In Xiaomi World | Not a new Xiaomi mobile phone with futuristic design, but a new and beautiful Xiaomi Power Bank