Pizza HutIn a campaign it launched in the Middle East in October 2024, it placed empty frozen pizza boxes in supermarkets.

Customers who opened frozen pizza boxes with the Pizza Hut logo found that they contained a lot of pizza instead of pizza. with a striking message they met.

The boxes say, “Sorry, we don’t make frozen pizza. “Our dough is prepared fresh every day.” it said.

Pizza Hut is actually behind this campaign. How determined and assertive you are when it comes to freshness explain the desire to express to customers.

The brand also claims that its pizzas are made with frozen dough. a wrong perception He carried out this campaign to eliminate it.

After welcoming customers who opened their empty frozen pizza boxes with an eye-catching message, Pizza Hut offered a coupon to purchase a fresh Pizza Hut pizza. both surprise and dedication to quality It looks like he wants to show it off.

It is understood that Publicis Middle East, which developed the campaign, aims to break the popular perception that pizza dough is ready-made and frozen.

Creative director Augusto Correia said this campaign wasn’t just a joke for Pizza Hut customers quality standards It is said to be designed to remind you in a fun and memorable way.

To attract the attention of consumers “What’s in the box?” The brand, which has also developed a platform, wants to use this platform to tell customers that it prepares its pizzas with fresh dough, special sauces and carefully selected ingredients.

As a result, Pizza Hut played a prank on its customers with its empty pizza boxes, highlighting the brand’s commitment to transparency and quality with this smart move. Creating a positive impact in the eyes of customers It seems to be on purpose.

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