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Undoubtedly, the most common method that technology giants use to monetize their services, which they offer for free or at much cheaper prices, is the sale of advertisements.
Undoubtedly, the most common method that technology giants use to monetize their services, which they offer for free or at much cheaper prices, is the sale of advertisements. Apple has its own news app Apple News He started selling ads for himself.
According to news based on the statements of sources close to the subject, the Cupertino giant, Advertisements in the News app Now he will try to sell it himself. The company thinks it can increase the income of both news sources and itself in this way. According to the company’s new offering to marketers, ads will appear both in the Apple News feed and as individual stories.
From next year Applewill sell premium ads for the news feed itself. These advertisements are created by the editors and added to relevant events or news. For example, premium ads related to cinema, like Oscar It will be one of the news reports about the events. In this model, 70 percent of sales stay with the advertiser, which is higher than the rate of third-party advertisers such as Taboola.
On the other hand, this situation Taboela or that their partnership with other third-party advertising platforms will end. Unsold listings will still be marketed through these platforms. It appears that Apple wants to diversify, not change, the channel through which ads are marketed.
Apple has its own app store in the App Store It also sells its own advertisements.
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Source: Web Tekno
Alice Smith is a seasoned journalist and writer for Div Bracket. She has a keen sense of what’s important and is always on top of the latest trends. Alice provides in-depth coverage of the most talked-about news stories, delivering insightful and thought-provoking articles that keep her readers informed and engaged.
