Groucho Marx said, “These are my principles. If you don’t like them, there are others.” They seem to have applied this philosophy on Instagram as well because they made a unique announcement. Something that would give us some control over the recommendation algorithm that dominates our accounts.

Reset algorithm. The company, led by Adam Mosseri, announced a very striking feature. This is Instagram’s ability to reset its recommendation algorithm. The option is in the testing phase, but it proposes something that almost no one has done so far: If we don’t like the advice we receive, we can “start from scratch” with this system.

Retrain your Insta. By resetting the recommendations, we can retrain the algorithm to better adapt from scratch to the content we like when we visit the Home, Reels, and Explore sections. In 2023, TikTok offered a similar feature with a “For You” section, which was also “retrainable.”

But be careful. Adam Mosseri himself clarified that the option is not designed to be used constantly and should only be used when the user really wants to start from scratch. “I want to make this clear,” he explained, “it’s a big deal if you do this. It’s going to make your Instagram a lot less interesting at first, because it’s going to treat you like we don’t know anything about your interests and it’s going to take some time to get to know them.” will take it.”

Account Cleanup. Resetting the recommendation algorithm will also give us the option to review which accounts we follow and unfollow them if any of them are sharing content we no longer want to see. This feature is rolling out globally.

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