Microsoft is launching a new AI service that turns unstructured data into meaningful insights.

During Ignite 2024, Microsoft will present Azure AI Content Understanding. This new AI service is considered a game-changer and can understand unstructured data such as images, videos, audio and documents and transform it into meaningful insights. Microsoft wants to make generative AI more accessible. Microsoft Azure AI Content Understanding is available in public preview.

From data to insights

Azure AI Content Understanding can understand, process, and transform unstructured data into meaningful insights. “This new AI service is built from the ground up for generative AI and enables companies to seamlessly build GenAI solutions using the latest models available, without the need for specialized AI skills such as prompt engineering,” Microsoft wrote. This allows companies to get more value from their data.

Based on ready-made schemas, content understanding can extract information from unstructured data. These schemas can also be further customized to obtain the desired data. For example, Azure AI Content Understanding can help companies extract analytics from call center or recorded meeting data or manage media assets when creating content.

Additionally, Microsoft states that the overall cost for companies to develop AI applications will decrease significantly. “Using confidence scores to trigger human review only when necessary minimizes the overall cost of processing the content,” writes Microsoft.

Microsoft Azure AI Content Understanding is available in public preview here.