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Why did UCZ Marketler, which increased the number of stores from 10 to 860 in one year, join the Losers Club?

  • November 20, 2024
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Spread quickly among the neighborhoods and attract attention with the slogan “very cheap” UCZ marketsstarted operations in 2012 with only ten stores. UCZ has made a notable entry

Why did UCZ Marketler, which increased the number of stores from 10 to 860 in one year, join the Losers Club?

Spread quickly among the neighborhoods and attract attention with the slogan “very cheap” UCZ marketsstarted operations in 2012 with only ten stores.

UCZ has made a notable entry into the Turkish retail sector and has managed to capture the attention of consumers looking for value shopping by evoking the word ‘cheap’ in its name. It grew quickly in a short time.

This growth was so rapid that within a year it managed to increase the number of stores from 10 to 860!

UCZ market

Behind UCZ, known in the Turkish business world Turgay Ciner, Mehmet Fatih Saraç and Yiğit Şardan It was located.

these names capital, shopping experience and advertising information unified and supported UCZ’s rapid growth trajectory, enabling UCZ to quickly enter the market with extensive capital support, retail know-how and effective advertising power.

The biggest factor in UCZ’s success is with franchise model That was because he was growing.

Unlike large supermarket chains in the streets UCZ, which chose to expand and adopt a structure similar to that of supermarkets, managed to reach a wide audience in a short time thanks to the low prices it offered to its customers.

So that some by shopping He even replaced them.

Why did this rapid rise turn into a rapid decline?

UCZ market

Although UCZ experienced serious growth momentum in its early years, Some difficulties, costs and operational issues in the franchise system made it difficult to maintain this momentum.

For example, working with independent business partners in the franchise model made it difficult to maintain quality standards across locations, and the different business structures and management styles of franchisees led to problems between stores. to inconsistencies led.

In addition to all this, UCZ strategy to keep costs low This reduced profit margins and caused financial difficulties in resolving operational issues between branches.

Moreover, over time, the founders through the transfer of its shares Leave UCZ This put UCZ in a difficult situation.

Uncertainties and strategy changes that UCZ management experiences in this process A large decrease in the number of stores made sure it was seen.

In 2017, Yıldız Holding stepped in and bought UCZ stores and turned most of them into ŞOK markets.

shock market

So while the UCZ markets are lost in the picture, in reality they are Under the name ŞOK market old branches persist.

If you enter a ŞOK market today, in an old UCZ store Maybe you’re shopping…

Source: Kadir Kuru

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