Times are changing and it seems that brands that have been established for years in Europe are having a harder time than ever in this regard. Today Ford released a statement confirming this. They will lay off a total of 4 thousand new employees To meet the real demand for the electric cars they currently sell in Europe, they even had to reduce production of the electric Explorer and Capri at their Cologne facility.

In fact, reports like ACEA’s show that: Ford sold 44,000 fewer electric cars than last yearSo a 14.5% drop was recorded and they were given a slap of reality that they couldn’t quite see. While old brands are being swamped by the new electric age, other companies like Xiaomi don’t stop selling their cars like hotcakes.

Ford’s strategy isn’t working in Europe and be very wary of what’s coming from China

When news is written that Xiaomi SU7 sold 100,000 units in just 230 days You don’t realize the size of the milestone you’re counting.But when we see brands with well-known prestige like Ford enter this market and experience real disruption, that’s when we can truly see the true value of what Xiaomi has achieved.

And we are talking about a company that has not even sold an electric car for a year, but whose history in the technology sector understands this very well. What does the user want when buying one of these cars?and it seems that other companies that are much more experienced in vehicle sales do not know how to understand this either.

It’s true that the comparison is a bit uneven in this respect since we mentioned it. Electric cars sold in Europe and other electric cars sold in Chinathis is a market much more adapted to new technologies and with a larger population, but if we calmly analyze the consequences of one or the other, we realize that Ford’s strategy of destroying its historical models to make room for other electric models does not suit them. I’m sitting just fine.

Interestingly, Ford stated in its statement that manufacturers “significant competition and economic downsides“When addressing the mismatch between CO2 regulations and consumer demand for electric vehicles,” however, it is always difficult to assess whether the fault lies with them or with the regulations Europe has implemented itself.

Even so, the reality is that traditional brands are having a hard time adapting to the new electric reality, while other brands like Xiaomi (despite being very new) are doing this brilliantly. We will see what the next moves will be in this sense, but it is clear that Europe has no choice but to impose tariffs In the face of Chinese brands that will definitely destroy everything.

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