This is everywhere in the world logo yellow, except for one spot!
in Sedona, Ariz McDonalds logo Why isn’t it yellow?
A logo that we have known by heart since childhood is the yellow letter M for McDonalds.

Wherever we go in the world, the same view greets us. But It’s not the same in Arizona. In the city of Sedona, full of natural beauty, the McDonalds logo is turquoise, not yellow.
This is something that leaves everyone who sees it amazed and wondering why. logo It is not a marketing strategy nor does it belong to any other company. Why was the color turquoise used?
Sedona is a region known for its natural landscapes and beauty.

The region is full of natural brown and red areas. This your natural beauties Certain rules apply in buildings to prevent damage. No building or shop will be constructed that would disturb the aesthetics and natural beauty of the city.
While the McDonalds branch was built in 1993 aesthetics of the city Authorities stopped construction because it was damaged. The brand necessarily chose a turquoise logo to be compatible with the natural environment.
Although it arose out of necessity, this logo became over time McDonalds brand image It was an important move that strengthened the region
Sources: Atlas Obscura, Loven Contracting
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