Google looks set to freeze its presence in the tablet category market again, leaving this segment for the second time in five years. While the Google Pixel Tablet 2 hasn’t been released yet, the company has canceled plans for the Pixel Tablet 3, confirming rumors that the Pixel Tablet launched last year will remain the only tablet in the series.

According to The Verge, the reason for this decision was poor sales of the Pixel Tablet, which forced the company to abandon further investments in this category. There were rumors last week of new features and accessories, including a keyboard, for the next model, but those plans have now been completely canceled. Google is likely to focus on other products like smart displays like the Nest Hub and Hub Max in the near future.

It has been stated that Google has had difficulty competing with tablet market leaders such as Apple’s iPad for a long time. Although the company was once successful with the Nexus 7, its subsequent efforts failed to attract users’ attention. One of the main problems is the lack of Android apps optimized for tablets, making the platform less attractive compared to iPadOS.

It is worth remembering that Google had already abandoned tablet production in 2019 after the failure of the Pixel Slate, which received many negative reviews. and as a result, the $499 Pixel Tablet, which initially comes with a dock, launches in 2023.

Currently, Google has not made any official statement about its plans for tablets. The Verge has reached out to the company for comment but has yet to hear back from Google.