A successful businessman, known as Hasan Aslanobahad achieved great success with his brand Erikli Su in Turkey.

After this success, Aslanoba became interested in the organic food industry and started in 2014 with the dream of offering people more natural products. Tazedirekt had established.

Tazedirekt aimed to offer consumers healthy and organic products.

Aslanoba, organic and natural products Realize the high demand With Tazedirekt, which he founded in 2014, he wanted to fill the gap in this area.

To achieve this goal, he established farms and produced healthy products. directly It has built a platform that allows it to be delivered to customers.

Tazedirekt was so successful that it was released in a short time “love brand” In other words, it has even managed to become a very popular brand.

However, despite initial high expectations and strong financial support, this story would come to an unexpected end, which would become his greatest regret.

Aslanoba’s dream is to bring Tazedirekt to Turkey Challenging the traditional retail system and transform a fast-growing healthy food market.

But errors in financial calculations and high operating costswas a major obstacle to the realization of this dream.

Aslanoba is located on Tazedirekt Even suffering losses for five years He took the risk.

His statements on this subject are as follows: “I took the risk of making losses for four to five years to achieve profitability, but there was a difference between the loss I budgeted and the loss that was realized. great abyss started to form. Before I decided to close it for good, I tried many different scenarios in the profit and loss accounts, but I couldn’t find a way out. “In the end, I decided I was checkmated and quickly implemented my decision to close the case.”

The fact that even the accepted loss was exceeded in the target profit-making period was an indication that a point of no return had been reached.

In addition, especially in products such as vegetables and fruit high waste ratesFactors such as distribution costs reaching unsustainable levels and efforts to increase profitability being inadequate made Aslanoba’s dream an increasingly unattainable goal.

Furthermore, Aslanoba’s lack of experience in the technology sector and Wrong management decisions This was also one of the factors that hindered Tazedirekt’s success.

In this regard, Aslanoba says the following; “Even though I work hard and strive for Tazedirekt, I always have a job that takes up my time. Not being able to disconnect from my other work and therefore a lack of focus. It was a major issue. Furthermore, my skills as a tech entrepreneur were not yet tested, and yet I focused on the most challenging area of ​​e-commerce: fresh food. “The assumption that I can build a good team and be successful by leading them has never been true.”

After all these negative factors, Tazedirekt was closed in 2016.

After closing approx A year later it was bought by Migros The reopening of Tazedirekt showed that Aslanoba’s adventure, which began with great hope, has clearly come to an end.

After this experience, Aslanoba changed his identity as an entrepreneur. remain an investor He stated that he would prefer it and added that he believed in Tazedirekt’s business idea anyway.

In summary, Tazedirekt is a valuable asset for Aslanoba. course quality During the implementation, he managed to be an inspiring and at the same time stimulating example for entrepreneurs in Turkey.

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