Everything Edouard and André Michelin It started when they took over a small rubber workshop in the city of Clermont-Ferrand, France.

When the brothers completely took over this business, which they actually shared with their cousins, they became involved in the world’s transport and gastronomic culture. They will have a big impact They had unknowingly stepped into a great success story.

After the Michelin brothers took over this factory, founded in 1832, which produced rubber products and agricultural machinery, they changed the name to Michelin & Cie.

In 1889, the brothers closed the factory due to the financial problems of the factory they shared with their cousins. by taking over completely They continued to operate the company under their own name.

Brothers or sisters rubber business They believed the future was bright, and they were right.

Like Édouard is the fate of his brother André, a cyclist with damaged strap Things changed when he came to their workshops.

The brothers realized how difficult it was to repair the damaged tire and felt that a solution should be developed that would make repairing the tire easier.

Thus, the world’s first removable bicycle tire was born!

This innovation not only made tire repair easier, but also marked the bright future for Michelin. took his first step.

In the following years, after their success in the field of bicycle tires, the Michelin brothers went further Enter the automotive industry decided.

So A vehicle participating in the Paris-Bordeaux-Paris race They equipped it with tires they produced themselves.

With this step they produce the tires not only durable but also comfortable They wanted to prove that it could happen.

Although the vehicle did not win the race, the Michelin brothers did. Because in this way Michelin’s place in the automotive world has been strengthened!

In 1898, the brothers brought a new perspective to advertising and introduced legendary mascots. bibendum they created.

Bibendum, also known as the Rubber ManIt represented the quality and sustainability of the brand.

With its cute and interesting structure, Bibendum is quickly becoming a worldwide trend. one of the most recognized mascots it has become.

In the following years, André Michelin decided to publish a guide to help drivers on their journey.

So the brothers’ vision, just It was not limited to tire production either.

Thus, the first company was born with the aim of offering free accommodation, restaurants and tire repair points to drivers. Michelin Guideas it turned out.

Today, the Michelin Guide is a list of restaurants at the pinnacle of gastronomy, with the famous Michelin stars awarded to restaurants. It has become a prestigious guide.

Despite all these successes, Michelin did not give up leading the industry with innovative technologies and started the industry by eliminating the durability problem in the transportation of heavy loads with steel carcass tires developed in 1937 for trucks. He is a strong player proved it.

By the 1970s, Michelin had managed to become a global brand operating in different countries and areas.

Today however, Edouard and André Michelin We see his dream providing safe and comfortable journeys to millions of car owners.

In short, founded with the passion and determination of two brothers. Michelin star, It stands out as a brand that has managed to become not only a tire brand, but also a symbol of innovation, equipped with perseverance and determination.

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