SAMSUNG revolutionizes mobile gaming with the full launch of its mobile cloud gaming service, now available on all devices Galaxy in North America. Designed to eliminate the need for downloads, long wait times and cumbersome registration processes, the service promises to make mobile games more accessible to players, offering publishers a highly effective way to reach users.

We’ve previously discussed why Galaxy devices aren’t the best when it comes to gaming. However, with this latest development, Galaxy users can look forward to a greatly improved gaming experience.

Samsung is making a big change in the mobile gaming space

Launched in open beta last year, Samsung’s mobile cloud gaming platform is now commercially available. This allows players to instantly access Android games via the Galaxy Store without the need to download or set up an account. The service also minimizes lag, ensuring a seamless gaming experience on all Galaxy devices.

This means significant changes in mobile games. While streaming dominates other forms of entertainment, such as music and video, mobile gaming remains largely download-based. Samsung aims to change this by eliminating barriers to entry such as complex setups and long wait times.

The platform provides an instant click-to-play experience that not only benefits gamers but also offers game publishers a more efficient user interaction model. By simplifying the gaming experience, Samsung paves the way for mobile games to evolve to meet the expectations of today’s consumers.

Benefits for players and streamers

For publishers, Samsung’s mobile cloud gaming service solves a big problem: low conversion rates in the traditional gaming advertising model. Currently, only 5% of users who click on a game’s ad go on to install and play the game, mainly due to the long opt-in process. Samsung’s platform removes this obstacle by allowing players to enter the game directly from ads.

In beta, this approach increased conversion rates to 50%; This rate is ten times the industry average. Additionally, the platform’s monthly active users in the US and Canada increased by 149% compared to last year, underlining its appeal.

Samsung’s platform also supports native Android APKs, integrates seamlessly with existing in-game monetization models, and includes cloud-based attribution solutions with major mobile device measurement partners (MMPs). These features make it easier for publishers to integrate the service into their operations without disrupting their existing workflows.