It was first commissioned in Turkey in 1998 by the Germany-based Metro Group. Real, It played an important role in establishing the hypermarket concept in our country.

large area with hypermarket conceptspread throughout Turkey and managed to attract the attention of customers.

Real, which has expanded the number of branches over the years, wanted to increase customer loyalty with special products under its own brand.

To gain a loyal customer base, it has taken several strategic steps such as launching its own brand, and in the process increased the number of branches. grow with confidence he meant.

Backed by the strength of the Metro Group, Real established itself up to 12 stores had.

However, in the industry rapid competition and changing consumer habitshad shown Metro Group that things were not as simple as they seemed.

For this reason, Metro Group decided to withdraw from Turkey and focus on its German operations, as it could not reach its target number of stores.

In 2014, Real was acquired by Metro Group in line with this decision. To Hacı Duran Beğendik sold.

Beğendik, one of Turkey’s renowned retail chains, with this acquisition expand across the country was aiming.

Although Beğendik, which had a presence in cities such as Ankara and Kayseri before the acquisition, plans to increase its competitiveness on a national scale with Real’s stores in major cities such as Istanbul, Izmir and Antalya, things are not going well. Things wouldn’t go the way he expected…

Beğendik Group had difficulty managing Real’s huge operations, and economic fluctuations and intense competition in the retail sector put the company in a difficult situation.

The company’s growth process became even more uncontrollable due to the increasing debt burden, and in 2016 Beğendik began to operate both Real, which it acquired, and other activities within its own structure. stating debts He asked for a postponement of the bankruptcy.

However, this process was very difficult for everyone. So much so that, in this process, employees They do not receive their salaries and compensation would be the most affected party.

There were even claims that Real had deliberately incurred losses during the bankruptcy process.

Employees and some lawyers the company was gutted and went to court, arguing that the bankruptcy had been carried out in a planned manner.

In this process, the employees loved and Protests focused on the Metro Group also organized.

Although the workers later fought for the law, was found right away Even though they were exposed to a difficult process that they may never forget.

In summary, although Beğendik’s purchase of Real Markets started with high expectations, poor management and financial problems It is remembered as a high-profile event that ended in failure, leaving not only herself but also her employees in a difficult situation.

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