The theme of this year’s Istanbul Marketing Summit, one of the most important marketing events in Turkey, was ‘Holes’. The event, to be held at Zorlu PSM on December 17, 18 and 19, prepares to once again take the pulse of the marketing industry.

The Istanbul Marketing Summit, which will highlight the gaps created by new trends in the business world, especially artificial intelligence and creativity, will host expert speakers and brands from Turkey and the world for three days. In the panels held at the event, many topics such as new generation marketing, the digital world, the circular economy, gender equality, productive artificial intelligence and the transformation of energy sources will be discussed by speakers.

“We offer our participants an informative and eye-opening event experience”

Istanbul Marketing Group founder Batuhan Çevik said they are excited to bring together the important names from the marketing and communications world: “We continue to follow the pulse of the industry with the Istanbul Marketing Summit, which is in its seventh year.

This year we will welcome many expert names and brands from our country and the world, offering our participants an informative and stimulating event experience. “For three days we will discuss the gaps created by the changing trends in the business world and how these gaps are being filled, focusing on the theme of ‘Gaps’.” he said.

Stating that change in human life and business is happening faster than ever before, Çevik continued his words as follows:

“The change process we are facing is creating many new gaps in the business world, especially in the areas of marketing and communications. We see that issues that were not even on our agenda in the past have become trends today. In such a situation, the roadmap that brands will follow is crucial. That is why we have decided on the theme of this year’s Istanbul Marketing Summit as ‘Gaps’.”