Apple opened its new store in the Shopping Center Vaguadain Madrid. This opening brings the American company to 12 physical stores in Spain, which are part of a global network of more than 500 locations worldwide.

Located in one of the busiest shopping centers in Madrid, Apple La Vaguada It presents itself as a space designed to offer not only the latest brand products, but also a comprehensive user experience. The offered services include Genius Barspace for personalized technical attention and Watch the Studiowhere customers can personalize their Apple Watch.

Part of the Apple La Vaguada staff waiting for the first customer to enter as they waited for opening hours, November 28.

The first customer entered the doors of Apple La Vaguada.

The store also has a specific area for collecting orders placed online, an option that is increasingly requested by consumers. In addition, Apple designed the store according to the principles of accessibility and sustainability, using materials such as eco-friendly resin terrazzo floors and an abundance of wood, as well as adapting spaces to facilitate access for people with reduced mobility.

Watch Studio is a space dedicated to everything related to the Apple smartwatch, probably the most configurable Apple product.

Multidisciplinary team

The new store team consists of 80 specialists trained to advise clients on setting up and using equipment as well as financing options and programs such as Apple Trade Inwhich allows you to supply old products in exchange for a discount on the purchase of new ones.

The new store has spaces dedicated exclusively to various Apple products and technologies.

Apple emphasizes that its employees are a reflection the diversity of your community users, including people with expertise in fields as diverse as music, fashion, education and photography.

With this new store, Apple is strengthening its presence in Spain, where it has been operating for 39 years and employs more than 2,000 people. The company is committed to a strategy that combines physical points of sale with its online ecosystem and adapts to the demands of local users.

What is noticeable about the new Apple store is that there is a lot of wood, which gives a feeling of warmth to the whole set.

The opening of Apple La Vaguada marks a new step in the company’s expansion in Europe, where it already has more than 120 stores in the EMEIA (Europe, Middle East, India and Africa) region.