If you use TikTok in Spain, you’ll soon be able to do more than browse users’ videos and post your own content. Chinese social network is preparing to launch TikTok StoreA service that allows you to purchase products directly from the app. Or at least that’s the information we got from the South China Morning Post (SCMP).

Hong Kong media points out that the launch of the latest development on the platform is planned for December, so they may arrive in the next few days. This is a period that may be suitable for the introduction of a new commercial function due to the increase in sales that usually come into the country during the Christmas period.

Amazon’s new rival?

Although TikTok Shop will allow social network users to purchase products while browsing through videos, it will work slightly differently than alternatives such as Amazon, Temu and AliExpress. Instead of browsing through a catalog with a search box, different categories and product pages, we will do this through creators’ videos.

This means you will have the opportunity to purchase some of the products that will be featured in the videos. Creators for their part get commission for sales made through their videos. Those who want to sell products through TikTok will soon be able to start doing so by signing up for the platform’s Seller Center.

TikTok Shop seller page for Spain

The TikTok team is coordinating the launch of the new service with a select group of merchants in Spain. The TikTok Shop website for sellers says only those with an invitation can sign up. But this should change soon. TikTok partnered with payments firm Stripe, and the firm returned Rever.

We have to wait to see how well TikTok Shop will work in Spain. This alternative can offer benefits not only to users but also to content creators and marketers. According to Earnest Analytics research published in April, cheap fashion and beauty products They’re killing it on the US version of TikTok Shop.

Pictures | TikTok | screenshot

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