In the age of artificial intelligence, where profitability and sustainability of the business world cannot be considered separately, companies are undergoing a ‘double transformation’, not only by using digital tools, but also by taking into account the consequences for the environment and society. Data from the World Economic Forum shows that digital technologies can reduce global CO2 emissions by up to 15%.

This corresponds to one third of the 50% reduction required by 2030. Local Microsoft partner PEAKUP, which guides the digital transformation journey of customers from all sectors and sizes with its end-to-end solutions that address sustainability, drew attention to the importance of data management in the field of sustainability. PEAKUP CEO Ahmet Toprakçı shared his evaluations on this topic and said: “By modeling their complex business operations with the power of data, organizations can realize visible improvements in their sustainability goals. As PEAKUP, we encourage companies to address sustainability with end-to-end data management.he said.

The emissions of almost half of the large companies are increasing

A survey of global companies’ carbon emissions and their commitments to tackle them found that only 16% of large companies are making progress towards net-zero emissions by 2050. On the other hand, it was noted that almost half of companies (45%) continued to increase their emissions.

Ahmet Toprakçı stated that the sustainability agenda can take a back seat when more pressing problems arise.Yet sustainability is no longer just a matter of compliance or risk management, but a powerful driver of innovation and value creation. Sustainability is more than an obligation; it is a strategy that ensures long-term resilience and growth for businesses. In previous years, access to technologies that could help adopt the right strategies to achieve sustainability goals was poor. Today we have technologies and approaches such as artificial intelligence, big data and double transformation. Companies can gain unprecedented capabilities in measuring and reporting the sustainability capabilities of their operations. As PEAKUP, we intervene at this point and enable organizations to both optimize data management and continuously monitor their sustainability performance with our digital solutions built on the Microsoft business universe. We create a sustainability-oriented corporate memory in the cloud. In this way we make all ESG data manageable in the cloudhe said.

“Companies must address sustainability with end-to-end data management”

PEAKUP CSO KadirCan Toprakçı pointed out that digital twin technology can model hundreds of scenarios in real time based on a large number of variables to determine the environmental impacts of different scenarios and detailed its data-oriented management approach.

KadirCan Toprakçı stated that the double transformation gives companies the opportunity to analyze the environmental impacts of their activities at any point in the world.We believe that there should be a ‘collect, calculate, analyze and report data’ perspective on digitalization and sustainability. The first topic in this perspective is one of the biggest challenges in measuring the impact of emissions and achieving sustainability goals. As PEAKUP, we bring the best practices of Microsoft’s Power Apps, Power BI and artificial intelligence-enabled tools for sustainability processes together with our customers. With our team of Microsoft solutions experts, we provide companies with a strategic roadmap for long-term success with digital solutions designed for a sustainability strategy based on data management, such as Microsoft Cloud for Sustainability. With PEAKUP solutions we transform all links of companies’ value chains into actionable sources of insights.he said.

Meeting with sustainability managers

PEAKUP CEO Ahmet Toprakçı highlighted that one in two companies uses technology for sustainability goals: “On October 23, we met sustainability managers at Microsoft Innovation Hub Istanbul. During the meeting, where we discussed how a data-centric and digital approach plays a role in solving the challenges of sustainability management, we explored how to achieve stability in sustainability in an efficient and measurable way with exemplary applications. As PEAKUP, we believe that cloud, artificial intelligence and digital solutions are critical to creating Corporate Sustainability Memory at an enterprise scale. In this context, solutions such as Microsoft Sustainability Manager and ESG data lake, which we presented, attracted a lot of attention. At a time when we were talking about the EU Green Deal and sustainability-oriented regulations, in line with the global agenda, we brought together high-level representatives of the Turkish business community with the latest practices and technologies in green transformation. As PEAKUP, which serves more than 1 million users and more than a thousand customers, we will continue to prepare society for the future with technology.he said.