Customers seem to like this method, most people is aimed at these screens. However, McDonald’s certainly benefits from this innovation.

Come to McDonald’s this marketing tactic let’s see.

McDonald’s first started testing this method in 2008.

Thanks to these gigantic screens, customers can see what they need or think. If you have purchased many more productsbent. On these screens, expensive menus were mainly placed on the most visible and conspicuous parts of the screen.

relatively Cheap options are placed in less noticeable corners. was added. Furthermore, the colorful animations added for each product added during ordering made people feel better psychologically as they added more food.

Also on the payment screen card payment option was emphasized. Because people were less aware of their expenses when paying for a product or food they bought with a credit card.

This made it easy to increase the order amount for orders entered via these screens and for credit card payments.

Furthermore, thanks to these screens, customers did not feel rushed and therefore changed their food choices. to review more and therefore order more food. started.

In this way, customers began to customize their orders to their liking. “Would you like fries with that?” The demand was put aside and it became easier to buy an extra hamburger instead of fries.

So customers ask, “I wonder what the employee will think of this request?” doesn’t worry and your orders easily He could give. All this increased McDonald’s orders.

In fact, McDonalds, where you just buy a hamburger or ice cream, is now a place with these gigantic touchscreens. manages to send you away with a huge menu It seems like it. In summary, McDonald’s seems to have been very successful in increasing its profit margin with this little design play.

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