WhatsApp has started testing a feature to improve broadcast sharing and search on the instant messaging platform. This feature makes it easy to view and subscribe to new channels on WhatsApp using QR codes.

WABetaInfo, which regularly tracks unreleased WhatsApp features, reports that the channel QR code feature is now available to some testers using WhatsApp beta for iOS v24.24.10.76 and WhatsApp beta for Android v2.24.25.7 respectively.

This feature allows channel admins to create QR codes for their channels in the sharing options on the channel information screen. The end user simply scans the code to view the channel and follow it if desired.

Last year, WhatsApp introduced the Channels feature as a tool that allows administrators to communicate one-way with their audience. The company has since added more options, and the channel’s QR code feature has reportedly been in development since at least October.

WhatsApp channels can be used to share updates on a particular topic or as a way for businesses to share upcoming deals, offers or notifications. For example, a coffee shop can post a QR code on its channel so its customers can stay informed about the latest espresso discounts. Channel QR codes can be printed on marketing materials or placed at meetings and events to share important information with attendees.

For reference, WhatsApp allows you to share your account’s QR code, which others can scan to add you as a contact. Speaking of sharing, the instant messaging app is also testing the ability to add your own messages to the forwarded content while sharing it with others.

WhatsApp is expected to borrow a feature from Instagram that will allow you to create interactive challenges in your status updates. Additionally, a new minimally lightweight Android theme, the ability to remove preset chat filters, and an anti-spam feature that allows you to unsubscribe from certain messages are being tested.