Apple has reportedly started placing ads for professional video editor Final Cut Pro, which is on sale for $300, in the basic, free video editing app iMovie MacWorld. And he’s not the only one who senses this.

This is a cautious and subtle move, but it marks a turning point for its users.

Why is it important?. It’s a gesture that speaks of a radical shift in the philosophy of a company that has built its empire on the premise of respecting user experience above all else, among other foundations.

context. Apple has always been the antidote to invasive apps from other companies. Its business model of selling premium hardware and quality service appeared impervious to the lure of advertising that had invaded Silicon Valley. Even the Xbox home screen or Samsung Smart TVs, to name two examples, already contain ads.

between the lines. Ads reaching iMovie is not an isolated incident. Even though it comes from Apple’s own app and not an external client, it’s still a software advertisement. And we’ve already seen how other Apple spaces devote space to ads.

Apple News or the App Store has already seen ads coming to their platforms, even sold directly by Apple, and there have been some fears due to the lack of control over the content. Now the step is taken into creative applications.

In detail. Seeing ads in iMovie represents a stark breach of the implied contract that Apple and its users have maintained for decades. Creative apps seemed like a space where the user could focus on their creative flow uninterrupted, free from commercial distractions.

Apple seems willing to sacrifice some of its experience, unlike the majority of the industry, in the name of making money. Will we also see ads for GarageBand, Photos, Notes or Mail that promote their paid counterparts in a professional manner?

Conclusion. Apple is at a crossroads. It can preserve its historic identity as a champion of user experience above all else and give up potential revenue it has so far not needed to survive or grow.

You can also consider this revenue at the expense of the previous point and position yourself as a company that is more similar to Google or Meta than before. It is still in the first group, but it is gradually moving towards the second option.

• Apple increased its revenue by 2% in fiscal 2024 compared to 2023, but has yet to beat its own revenue record in 2022.
• While the importance of Services, which is the department that generates advertising revenue, has rapidly increased for Apple, the remaining departments have not been able to grow at this rate.

Seeing an ad in iMovie is not a tragedy, and it does not guarantee that third-party ads will also arrive there or in other Apple applications. However This means crossing a line Apple has never crossed before.using their creative applications as a venue to promote other software. It’s just part of a slow, gradual campaign that Apple knows is its ultimate goal.

Featured image |

in Xataka | Apple has been surrendering to China for years, but this time the price to be paid is much higher. Your artificial intelligence is in danger