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The Competition Council has filed a complaint against Hepsiburada, one of Turkey’s largest e-commerce platforms. has completed the investigation. The statement on this subject stated that Hepsiburada made
The Competition Council has filed a complaint against Hepsiburada, one of Turkey’s largest e-commerce platforms. has completed the investigation. The statement on this subject stated that Hepsiburada made a number of commitments and that no criminal action would be taken against the company within the scope of these commitments. there is no need was declared.
We have readers who remember; In a news story we shared with you in recent weeks, Trendyol said: “automatic pricing system” and Trendyol was released from this investigation with some assurances. we mentioned. Here are the reasons for the investigation against Hepsiburada and the commitments made exactly the same.
The concerns that are the subject of the study are that in the future the automatic price mechanism and especially the increase in the number of sellers using the ‘Equal to Buybox Price’ rule, and as a result of the optimal functioning of the mechanism by providing the desired As a result, the possibility of sellers setting retail prices at different levels will reduce the damage and price increase, depending on the cumulative effect on the product prices listed on the platforms, concentrated at the point where this can lead to hardening to lead.
While the investigation period continued, a request for an undertaking was submitted by Hepsiburada, and the undertakings submitted were deemed sufficient to resolve the competition concerns and became binding in accordance with Article 43 of Law No. 4054, and the investigation was initiated was terminated by Hepsiburada with the administrative decision of 03.10.2024 and number 24-40/951-410.
In the context of the presented commitment text, Hepsiburada;
– It removes the ‘Equal to Buybox Price’ option from the automatic pricing mechanism and only offers sellers the options ‘Stay Below Buybox Price’ and ‘Stay Above Buybox Price’. Additionally, the “Stay Below Buybox Price” and “Stay Above Buybox Price” options will be arranged in such a way that they will not produce the same result as the “Equal to Buybox Price” option (such as not being able to write 0% or stay below 0 TL or stay above it in percentage and amount).
– It will not continue to require the use of an automatic seller pricing mechanism or provide incentives to sellers that would have the same effect as making it mandatory.
– Regarding the buybox criteria, the use of automatic pricing mechanisms by sellers will not be taken into account as a criterion in the operation of the algorithm.
– It will not share data from other sellers regarding the use of the automatic pricing mechanism with sellers.
– In order to monitor compliance with the commitments, it will submit an annual report to the Institution, starting one year after notification of the reasoned decision.
– Removing the “Equalize to Buybox Price” option from the automatic pricing mechanism under the relevant commitments, within two months of the notification of the summary decision; Other commitments will be enforced by summary judgment and all commitments will be invalid indefinitely.
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Alice Smith is a seasoned journalist and writer for Div Bracket. She has a keen sense of what’s important and is always on top of the latest trends. Alice provides in-depth coverage of the most talked-about news stories, delivering insightful and thought-provoking articles that keep her readers informed and engaged.
