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Apple Vision Pro not popular: Less than 500,000 units sold since launch

  • December 9, 2024
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The Apple Vision Pro does not achieve the expected sales figures at all. Those who bought the device used it less and less. Apple’s mixed reality headset reportedly

The Apple Vision Pro does not achieve the expected sales figures at all. Those who bought the device used it less and less.

Apple’s mixed reality headset reportedly works well, but that doesn’t translate to sales numbers. Fewer than 500,000 units have been sold since its launch in February. IDC had already predicted this in July. This low value is due to various reasons, including the high purchase price.

Not a success story yet

According to a newsletter WCCF Tech read, the Apple Vision Pro is getting less use than expected from people with deep pockets. Competitors like Meta would also suffer from this. The VR, AR and mixed reality industries are still in their infancy and consumers do not have the same interest in them as smartphones or tablets.

It’s not that the device doesn’t get enough support: In August, it hit the milestone of 2,500 native apps, in addition to the 1.5 iPad and iPhone apps you can open in a floating window. However, due to low interest, Apple decided to scale back production.

Source: IT Daily

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