Sabanci Holding, within the scope of a strategy that it has put into practice chose to focus on certain industries and had put a number of companies in its portfolio up for sale.

At that time, the chemical industry faced low profitability and intense competition, and for this reason Sabancı ignored the future potential of SASA and sold it only in 2015. for $102 million Sold to Erdemoğlu Holding.

Sabanci Holding could not foresee that the demand for polyester and petrochemical products would increase rapidly and that SASA would grow rapidly with the increasing demand.

The real transformation of SASA took place in 2015. Erdemoglu Holding It wouldn’t be wrong to say that it started with the acquisition by .

Recognizing the value of SASA, Erdemoğlu Holding modernized and improved the company with a visionary management approach. increases its production capacity.

within SASA Billion dollar projects were signed and by taking advantage of Turkey’s strategic location, SASA became a competitive player in international markets.

So the company started producing polyester products has become competitive with world leaders.

Sasa’s current market value is exactly 171 billion liras. Sabanci Holding has 190 billion liras!

In other words, the market value of the company that Sabanci Holding sold for $102 million today has reached approximately $4.94 billion in dollars and is directly owned by Sabanci Holding. competitive with market value has arrived.

SASA, the demand for petrochemical and polyester products Converting global growth into opportunities and managed to become an investor favorite.

So that still with greater concentration focused on growth and innovation SASA seems to be a shining star in its sector.

In summary, this story is a great story in the history of Sabanci Holding. “If Only” It looks like this and contains important lessons for companies.

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