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Sensodyne’s smart marketing campaign in Brazil

  • December 10, 2024
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Sensodyneattracted attention by proving that, if desired, very creative campaigns can be conducted to explain the teeth whitening effect. For this reason the brand took to the streets,


Sensodyneattracted attention by proving that, if desired, very creative campaigns can be conducted to explain the teeth whitening effect.

For this reason the brand took to the streets, pushing the boundaries of creativity He did it!

Sensodyne cleaned São Paulo’s dirty road signs with a giant toothbrush!

Yes, you heard right. With a giant toothbrush cleaning dirty dishes He restored them to their luster on the first day.

The brand aims to create a strong connection between road sign cleanliness and oral hygiene, highlighting the impact of problems such as plaque and tartar on a white and healthy smile. show in a striking way He ran an interesting campaign in which he succeeded.

The only reason the campaign was successful wasn’t because it reflected the whitening effect!

The campaign, which was a great success, not only explained how toothpaste works, but also because it also benefits city residents. It was appreciated.

Tidy signs all over São Paulo catch the attention of city residents sympathy for the brand causes.

In summary, this is a genius idea from Sensodyne that benefits both society and its brand. creativity knows no bounds proved it.

Source: Advertising news

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