Due to the nature of the trading arena, Burger King and McDonald’s We constantly witness the competition of such arch-rivals to stay one step ahead of each other.

So why, at some point, unlike this situation, did Burger King take advantage of its own customers? He encouraged them to choose McDonalds That?

November 10 is a special day in Argentina known as “McHappy Day” and it serves a rather touching purpose.

On this date, McDonald’s lost all sales of its most popular product, the Big Mac.Foundations that help children struggling with cancer He was forgiving.

For this reason, instead of competing with this meaningful event, Burger King chose to support him.

What he did in this regard was It was very moving.

They completely stopped selling Whoppers in 107 restaurants in Argentina. He sent me to McDonalds.

So he decided to support his opponent in his harrowing campaign by forgoing the money he would have earned that day.

Customers who come to Burger King politely ask when they want to order a Whopper. “Let’s make a change today and go the other way.” came across the answer.

Although most customers find this situation surprising, they he understood and went to McDonalds.

Here too, support was not limited.

Even Burger King’s famous mascot, “The King”, went to McDonalds and bought a Big Mac. showed his support effectively.

This move by Burger King is not only a commercial maneuver, but also a… respect for social responsibility It was also mentioned in the press as an indication.

In short, Burger King is a big brand. There is more to it than just making money. He emphasized the importance of cooperation and solidarity.

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