World-famous influencers who push the boundaries of innovation and creativity came together under one roof. INFLOW, which paves the way for creative collaborations by bringing together brands and influencers on a global scale, held the 8th INFLOW Global Summit from December 1 to 4, under the main sponsorship of Turkish Airlines and with the contributions of key partners such as Istanbul Airport and Emaar Turkey.

60 influencers from 30 different countries, such as Khoubaib Kouas, The Quinettos, Valerie Lungu, Sadaf Beauty, Beki Ksri, Charith N Silva and Abril Cols, with a total number of followers of more than 250 million, attended the prestigious summit at The Peninsula Istanbul . Throughout the event, influencers evaluated ideas, collaborations and exciting projects that will shape the trends of the future.

Participants both gained experience and discovered history

INFLOW Global Summit offered influencers the opportunity to explore both the historical and modern texture of Istanbul. Participants were welcomed with first-class services at İGA Istanbul Airport and stayed in the vicinity of The Peninsula Istanbul, which combines the city’s history and elegant atmosphere.

The program started with a special dinner in a 1500 year old cistern. While the shopping experience continued at Emaar Mall Square, it concluded with a farewell dinner at Address Istanbul, the first luxury hotel on the Anatolian side. While the final of the event was held at Emaar Skyview with a 360 degree view of Istanbul, influencers bid farewell to Istanbul with unforgettable experiences and memories.

Influencers competed for the top prize

The competition themed ‘Inspiring Creativity with Turkish Airlines’, organized as part of the INFLOW Global Summit, created an important platform for influencers to reveal their creative potential. Participants worked in groups to develop original campaign ideas in line with the airline’s innovative brand identity.

At the end of the competition, the group that presented the most striking campaign idea was rewarded with a business class return ticket. The competition not only provided influencers with a creative experience, opening up new perspectives for the industry, but also contributed to the production of original content that supports Turkish Airlines’ innovative and visionary approach.

The meeting point of art and travel: Inner Portrait

On the third day of the summit, influencers were invited to the art project ‘Inner Portrait’, which was implemented in collaboration with Turkish Airlines and renowned media artist Refik Anadol. Participants had the opportunity to watch an impressive documentary of approximately 30 minutes, discussing the effects of travel on human biology from an artistic perspective.

Inner Portrait revealed the relationship between travel and individual transformation by transforming the experiences of people who have never traveled from four different continents into a visual work of art. This project added artistic depth to THY’s travel experiences and provided participants with an inspiring and meaningful experience.

“Istanbul remains the center of the digital world”

INFLOW Founding Partner Afşın Avcı made the following evaluations after the event: “We are very proud to have successfully completed the 8th INFLOW Global Summit in Istanbul. Under the main sponsorship of THY, by bringing together 60 influencers from 30 different countries, we have not only succeeded in developing creative content, but also in inspiring innovative projects in the world of influencer marketing. It is extremely valuable for us to contribute to the formation of an ecosystem that shapes the future of the digital world in a unique city like Istanbul, which combines historical and modern texture.”

INFLOW Founding Partner Emre Gelen summarized the impact of the summit as follows: “INFLOW Global Summit continues to be positioned as one of the most powerful platforms for innovation and collaboration in the world of influencer marketing. The summit we organized in Istanbul this year not only brought innovative projects to the sector. It also enabled the development of strategies that will strengthen brands’ influence in the digital world. I believe the creative ideas and projects that emerge from the event will open new doors to the global ecosystem of influencer marketing.”

Influencers brought Istanbul to the world stage

The 8th INFLOW Global Summit made valuable contributions to the influencer marketing ecosystem and provided the opportunity to introduce the cultural and modern riches of Istanbul and Turkey to a global follower base of over 250 million. The creative content produced during the event strengthened both the image of the sponsoring brands and Istanbul’s global appeal. While it sheds light on the future of the sector, it also inspires projects that increase Turkey’s influence in the digital world.