from Coca Cola The basic idea of ​​the campaign, which launched in Australia in 2011 and then spread worldwide, was actually quite simple.

Coca-Cola bottles bear the labels used in that country. names written This campaign was successful beyond expectations and went down in marketing history.

In fact, this simple change was intended to reach the depths of human psychology and appeal to their subconscious.

People have a natural reaction to their name felt close and since they have a personal connection to their name, it seems pretty clear why this campaign was successful.

Seeing their names on the bottles cares for consumers “This bottle was made for me!” gave me the feeling.

Moreover, in this way the bottle goes further than just a bottle and is also a bottle. A source of memories and happiness to share has been made.

Of course, the impact of social media was also great.

Coca-Cola’s secret to turning this campaign into a global phenomenon is: social media We can say that it was hidden in his skillful use of it.

People find bottles with their names on them With the hashtag #ShareACoke shared and millions of content created worldwide in a short time.

With this strategy, which focuses on user stories and shares, the bottles in question are no longer drinks, but a drink. It has become a community.

Another secret to the campaign’s success lay in the brand’s ability to continuously innovate.

Coca-Cola expanded the campaign by adding names specific to each country. localized and managed to build a special bond with each region by giving them a special feeling.

Later the brand launched this campaign personalized digital experiencesconstantly informed about augmented reality projects and special orders.

In summary, this Coca-Cola campaign not only brings people together around a bottle of drink, but also creates a brand that people can easily identify with. make it a personal story This achieved great success.

Our other content that may interest you: