The slogans Friswell coined for advertising purposes and the nickname he gave to Peugeots It attracted a lot of attention.

Well, this guy What exactly did he do?

Charles Friswell published an entertaining illustration of a Peugeot, nicknamed ‘Baby’, circling a roller coaster track, with the slogan ‘Photos don’t lie’.

Then, to get people’s attention, Peugeot said: “‘Baby Peugeot has no childish complaints’‘Baby Peugeots can’t do laundry, but every broker sells them’, ‘The car that takes every pill’ It allowed him to appear in advertisements with slogans like.

Returning to the beginning, Friswell introduced Peugeot brand cars in 1896. import and sales activities tried. Within a few years he opened Friswell’s Automobile Palace, a large five-storey showroom on the Holborn Viaduct in London, where he was born and raised.

This hall; A garage for 200 cars, rooms for weekly battles, an electric charging and lighting station and had a 7 ton lift.

Friswell called it the world’s largest engine depot, and he wasn’t wrong.

Later, in 1902, Peugeot developed the Type 37 with a single-cylinder engine of 5 hp. rear-wheel drive, permanent meshing gears and introduced it with two seats. Friswell introduced this car as follows:

“It is a handy car for everyone. Handy for the gentleman who has a large car to drive around. Handy for the man who cannot afford expensive prices. “Every woman can use it”

Behind “Once a Peugeot driver, always a Peugeot driver. No flying machines, no racers, not great – just good equipment.“ His sentences were heard by everyone.

In short, Friswell, who became a dealer of Peugeot cars, introduced the With his nickname ‘baby’ and his sincere, sincere and honest sentences He was instrumental in ensuring that the Peugeots he introduced made a big impression and increased their sales.

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