With the rapidly changing dynamics of our time, brands are on their way to the hearts of consumers. pushing the boundaries of creativity continues.

So all we have to do is enjoy following the campaigns in which brands compete with their creativity and are of course the product of quick wits. Come this year one of the most vocal Let’s explore some of them.

Let’s start with Lexus’ successful campaign that made the invisible visible.

Lexus 2024 model LBX He used a very simple but effective method in his guerrilla marketing campaign in London to promote this.

Located on PC Hoofstraat, the most famous luxury shopping street in Amsterdam. a normal parking spaceIt was used as a special exhibition hall where the Lexus LBX was displayed.

The most interesting aspect of the campaign is that the only thing Lexus did during this successful campaign was to launch its new model car. It was just normal parking.

Samsung’s teasing campaign during the opening of the Apple store is also causing a stir.

Samsung, Apple First store in Malaysia It attracted attention with a striking marketing strategy at the opening.

By purchasing the naming rights to the metro station closest to the Apple store “Samsung Galaxy” Samsung, which renamed it Station, created a major impact in the industry by introducing visitors to its products with extensive advertising in this area.

This creative move was shared on social media alike. went viral and it showed once again that Samsung dealt with the competition in a smart and humorous way…

There was also a lot of talk about Wendy’s campaign against McDonald’s.

McDonald’s about ice machines that are broken Wendy’s, which turned years of complaints into a unique marketing campaign, attracted a lot of attention with its work.

Wendy’s responded to this situation McBroken.com He added his own locations next to McDonald’s branches whose ice cream machines were not working and offered customers an alternative.

Moreover, by placing ice cream carts in front of McDonald’s branches “The icy solution” He launched his campaign and created a clever contest that created a huge impact on social media by offering his ice cream for just $1.

While it is debated whether it achieved the success it desired, Burger King’s campaign in which it changed its name to “BÖRGIR” was also widely discussed.

Burger King used its brand name humorously in Turkey with its Turkish pronunciation. “BÖRGIR” It attracted attention and remained on the agenda for a while.

This name change and support advertising campaign, It was considered part of the brand’s strategy to build a more intimate bond with local consumers and emphasize their ownership of the brand.

The move, which sparked curiosity and received widespread attention on social media, was aimed at increasing Burger King’s consumer loyalty. building some kind of emotional bond with them for various reasons and it was a localization strategy designed to differentiate itself from its competitors.

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