When I started thinking about writing this news about ChatGPT, the first thing that came to my mind was to approach it like I did a few days ago when I talked about headlines that, in an attempt to get traffic, “sold that the OpenAI chatbot knew, which number will be “the big one” in the Christmas draw. A little critical, yes, but constructive and with a touch of humor. The problem is that it happens so often In the end, it’s not funny at all.

Could it be that the colors we use are related to our intelligence? That’s the question raised by several recent headlines like this one, rely on ChatGPT’s purported claim. According to these articles, the use of colors such as brown would be associated with people of lower intellect, while blue or white would be labeled as “smart” colors. At first glance, these conclusions may seem interesting, but a deeper analysis reveals that there is no strong evidence to support such associations. On the contrary, these types of statements are based on preconceived notions rather than scientific foundations.

As a field of study, color psychology focuses on how colors affect our emotions and behavior, but Establishing a direct relationship between color preferences and intelligence is an extreme simplification. These correlations are usually related to cultural or contextual factors rather than attributes such as intellect. For example, colors such as brown or gray, which are perceived as “boring” in some contexts, may symbolize seriousness and professionalism in other contexts. So how does ChatGPT come to this conclusion? The key is to understand how it works.

ChatGPT is a generative language model designed to produce coherent responses based on patterns present in the data it was trained with. This means it doesn’t “think” or “research”, it just generates text that looks plausible.. When asked what colors less intelligent people wear, the system searches its databases for previous patterns that answer the question, even though those patterns may lack precision or scientific basis. As an AI, it doesn’t differentiate between accurate information and subjective opinions, which can lead to answers that sound convincing but aren’t backed up by reality.

However, the real problem is not how ChatGPT responds, but how these responses are used. Publications that make these types of statements into headlines end up propagating pseudoscientific ideas and in many cases perpetuate harmful prejudices. By suggesting that colors can determine personal characteristics such as intelligence, these claims support stereotypes that can influence how people perceive themselves and others. In addition, they give AI a role of authority that does not belong to it and reinforce the false belief that everything it says is true.

It is important to approach these problems with a critical attitude. I have been trying to bring this approach to my thinking for some time now, as I did in the recent report on “El Gordo”. While AI can be a powerful tool, it must also be used responsibly. Presenting flashy statements without context not only misinformsbut it also reinforces blind trust in systems that are ultimately only as reliable as the data and how it is used. In this case, attributing color to intelligence is at best a curious anecdote and at worst a way to perpetuate baseless prejudices.

Maybe it’s a good time to stop asking AI if brown makes us less intelligent and instead ask if it doesn’t. We should demand more accuracy in our sources of information.