With the increasing use of artificial intelligence, we see artificial intelligence being used in many sectors for creative and innovative solutions. One of these is Mondelez International, owner of popular brands such as Oreo, Chips Ahoy and Clif Bar.

The company wants to develop new snack ideas specifically for Oreo. have announced that they are using artificial intelligence tools. According to the news published in The Wall Street Journal, the artificial intelligence tool that the team uniquely modeled allows them to produce innovative recipes by optimizing functions such as taste, aroma and appearance.

When developing recipes, the tool focuses not only on flavor profiles, but also on costs, environmental impact and nutritional value of ingredients. While the tool optimizes taste characteristics such as “buttery” or “lots of vanilla”, it is also very successful in taking into account visual details such as “easy to handle” or “chippy”.

New recipes reaching production tests are 4-5 times faster

Naturally, some initial problems arose when using this type of technology. Early versions of the vehicle they produced, by focusing too much on cheap componentsThis has led to snacks that contain a lot of baking soda and taste unpleasant. Wallenstein, the company’s digital research and development manager, states that they have been able to fix such errors over time.

The team emphasizes that the artificial intelligence has been trained to learn the ‘essence of products like Oreo’ and therefore does not deviate from consumer expectations, but in any case the developed Recipes must pass taste tests. Despite this, the artificial intelligence they use is claimed to speed up the time it takes for new recipes to reach production testing by four to five times.

It turns out that artificial intelligence is an innovative force not only for tech companies, but also in the food industry, and we will most likely see it used in many more areas in the future.